Cannabis Marketing Association Partners with GetCannaFacts to Educate Consumers

The Cannabis Marketing Association (CMA) has announced a partnership with GetCannaFacts, an educational marketing hub, to empower cannabis brands and retailers with the tools necessary to educate and engage a diverse range of consumers. This collaboration aims to address the growing demand for credible information about cannabis, particularly in newly legal and maturing markets. The initiative is focused on dispelling myths, delivering tailored experiences, and fostering sustainable industry growth.

The Cannabis Marketing Association (CMA) is stepping up its efforts to support the cannabis industry by collaborating with GetCannaFacts, a newly launched educational marketing hub. This partnership is designed to provide cannabis brands and retailers with the resources necessary to effectively educate, inform, engage, and attract new customers, particularly those who are canna-curious or even canna-averse.

GetCannaFacts is committed to providing data-driven insights that address consumers' specific needs, helping to bridge the gap between misinformation and the facts about cannabis. As Tatiyana Brooks, co-founder and communication director of GetCannaFacts, emphasized, the company’s mission is to “foster sustainable growth by reaching new consumers nationwide” through tailored cannabis experiences. Brooks further highlighted the importance of understanding the diverse spectrum of cannabis consumers, from enthusiasts to those just beginning to explore the industry. She noted, "To improve the industry’s bottom line, we aim to empower businesses to deliver tailored cannabis experiences for each type of consumer – from canna-averse to canna-connoisseurs – and perhaps most importantly, the canna-curious."

Lisa Buffo, the founder and CEO of CMA, echoed this sentiment, stressing the importance of reliable, easy-to-understand information. Buffo acknowledged that cannabis marketers face significant challenges in dispelling longstanding myths and misconceptions about cannabis. She pointed out that the GetCannaFacts platform simplifies access to scientific data, making it more accessible for industry communicators. “Cannabis retailers and brands have a deep desire to connect with and educate consumers about the facts concerning cannabis,” Buffo said, “but we constantly hear from our members about the difficulties of reaching the canna-curious and the canna-averse.”